Ever wondered why your marketing mails perform so poorly? Or why your company does shows up on page 25 on search sites? Or why, despite all the great things you are doing, the revenue numbers are falling?
The Reputation Service component of watchOUT looks out for issues with your online reputation:
Maybe an overzealous marketeer send too many emails at one go, or more than a certain number of recipients marked your communication as spam – either way your IP or URL might find its way on the black list of reputational databases. You need to know which of your IPs or URLs are black listed, and we’ll advise you on what can be done if this happens.
It’s easy for malicious actors to setup accounts on social media that appear to be represent your organization. These channels are then used for disinformation, drive traffic away from genuine sites and much more. Stay updated with this service that identifies such accounts and get them taken down before they cause more damage to your reputation.
While phishing sites are covered under Phish Watch, this service watches out for similar sites that have a different purpose – eat into your revenues by taking away business that is yours. Similar looking sites are known to sell fake merchandise, collect donations or other moneys fraudulently – all of which will ultimately harm your reputation.
An increasingly popular online weapon (and political parties have mastered this art) is to post comments on social media sites to create fear, uncertainty and doubt about your products and services. Often the sane voices are drowned out by the barrage of negative comments. What you need is a constant loom out for these posts – something that we do as part of this reputation watch service.